Akira Onozuka: The creator behind ZUCCa Clothes

Akira Onozuka: The creator behind ZUCCa Clothes

A guide to the Japanese label born inside the Issey Miyake group, the designer who built it, and the ZUCCa slouch boots that turned its archive into a hunt.

Who is Akira Onozuka and what is the connection with ZUCCa?

Before we start — same name, different people

When you search “Akira Onozuka” on Google, two names pop up. One is the fashion designer 小野塚秋良. The other is a musical artist, 小野塚晨, who shares the same English romanization “Akira Onozuka.”

Same romanization, different kanji (秋良 vs 晨), two careers. Everything below is about the fashion designer 小野塚秋良.

Portrait of fashion designer Akira Onozuka
Akira Onozuka, founder of ZUCCa. Photo via fashion.mam-e.it

Akira Onozuka’s timeline: the designer behind ZUCCa

1950s — 1970s
1950
Born in Niigata Prefecture.
1973
Graduates Sugino Dressmaker Gakuin (杉野ドレスメーカー学院), Tokyo.
1974
Joins Miyake Design Studio under Issey Miyake. Stays roughly fourteen years. Primary work: corporate uniform commissions for NTT, Shiseido, and Seibu Department Stores.
1980s — The launch
1986
Launches ODDS ON (オッズ・オン), a menswear line under Issey Miyake On Limits. Shows at Tokyo Collection.
1987
Joins the Tokyo Designers’ Council.
1988
Starts ZUCCa. 8 August: establishes holding company 株式会社ウイット (Wit Co., Ltd.). Brand name = nickname-pun on Onozuka (オノヅカ → ZUCCa); the lowercase final “a” is intentional.
1989
ZUCCa debuts at Paris Collection. Paris-based subsidiary ZUCCa Europe S.A. opens.
1990s — Awards & expansion
1990
Wins the 8th Mainichi Fashion Grand Prix and the 34th FECJ Award.
1992
Launches HAKUÏ (ハクイ), a uniform brand, with Hakuyōsha (today produced by Seven Uniform). Also launches a school-uniform line under his own name with Ozaki Shoji.
1993
Opens first Tokyo flagship. Develops CABANE de ZUCCa.
1994
Launches ZUCCa TRAVAIL — “workwear for the inactive,” made in France with a Bordeaux factory. Serves as advisor to the International Garden and Greenery Exposition. Designs the visual identity and mascot “Neige” for the Tōkamachi Snow Festival in his home prefecture.
1995
Designs uniforms for the United Nations Office at Geneva. Stages a ZUCCa show in Ulaanbaatar with the Mongolia Friendship Society.
1996
August: A-net Inc., the Issey Miyake group’s brand incubator, is established. ZUCCa moves under it. Launches the long-running CABANE de ZUCCa wristwatch series with Seiko, including the chunky Chewing Gum and later Chocolate models.
2000s — The peak
2001
Opens Dragonfly Café.
2002
Launches ZUCCAOL — collaboration with mixed-martial-artist Kaoru Uno (宇野薫).
2003
Founds ZUCCa DESIGN OFFICE.
2004
Receives the 1er Trophée Élan from La Fédération Française du Prêt-à-Porter Féminin, for ZUCCa TRAVAIL’s collaboration with the Bordeaux workwear factory.
2006
“R.M.P.” (Round Mark Product) — one-week ZUCCa × Disney pop-up at Isetan Shinjuku.
2007
“PUMA × Akira Onozuka for ISETAN” capsule (jackets, sweats, slip dresses). Launches free quarterly zine BE ZUCCa.
2008
Twentieth-anniversary “8 (eight)” Seiko watch (sideways “8” reads as “eternity”). The AW 2008 collection produces what archive collectors now call the most iconic ZUCCa slouch boots.
2010s — Stepping back
2010
Announces he will step down on turning 60.
2011
Last show: SS 2011. Retires from ZUCCa creative direction. ZUCCa pulls out of Paris Collection after his exit. The brand operates under an in-house design team from this point. Onozuka’s focus shifts entirely to HAKUÏ, where he continues releasing yearly catalogues.
2020s — A new era
2025
Parent company A-net announces Baba Kengo (馬場賢佑) as the new ZUCCa designer for SS 2026.
2026
ZUCCa SS 2026 is the first Onozuka-free designer-led collection, presented under the “NEW WORK” concept; the brand returns to Rakuten Fashion Week Tokyo (3/16–3/21). The new Aoyama flagship interior renewal is by MOMENT Inc.
CABANE de ZUCCa Daikanyama store interior
CABANE de ZUCCa Daikanyama, Tokyo (2015). Photo: Takumi Ota — Architecture: Jo Nagasaka / Schemata Architects

Why ZUCCa ends with a lowercase “a”

  • Brand name origin: ZUCCa = nickname of “Onozuka” (オノヅカ → ZUCCa). The lowercase final “a” is intentional, designed by Katsumi Komagata (One Stroke). People often misspell the brand as ZUCCA, zucca, zuka, or Zukka.
  • Two parallel labels under one creative roof (1995–present): ZUCCa (mainline womenswear) and CABANE de ZUCCa (men’s plus accessories/watches; CABANE de ZUCCa is also a clothing store located in Tokyo).
  • Sub-lines historically: ZUCCa TRAVAIL (1994, France-made workwear), HAKUÏ (1992, professional uniforms), school uniforms (1992 with Ozaki Shoji), Zucca DAYZ (younger-skewing line by Rikako Nagashima, c. 2014, designed by Schemata Architects’ Jo Nagasaka).
  • Parent company A-net Inc. — the Issey-Miyake-group incubator established Aug 1996. Sister brands include Mercibeaucoup (mercibeaucoup,), Tsumori Chisato (closed 2022), tac:tac, ne Quittez pas, and Final Home.
  • Awards: 1990 Mainichi Fashion Grand Prix (8th), 1990 FECJ (34th), 2004 1er Trophée Élan.
ZUCCa khaki hooded coat with faux-fur collar
ZUCCa khaki hooded coat with faux-fur collar. Shop the coat →

Function, comfort, and the ZUCCa spirit

Before starting ZUCCa, Akira Onozuka spent fourteen years at the Issey Miyake Design Studio, from 1974 to 1988. He was there during an important period for Miyake, when the idea of “A Piece of Cloth” was changing how clothes could move around the body. But when Onozuka launched his own brand, he did not simply repeat Miyake’s dramatic pleats. He took that same understanding of shape, fabric, and movement, and brought it into everyday wear.

ZUCCa was founded in 1988 with a simple idea: workwear could be practical, comfortable, and still feel refined. As part of the A-net family, the brand became known for its urban-uniform style. ZUCCa reached its peak influence in the late 2000s by mastering the “Industrial Slouch” — not just a trend but a technical achievement. This approach also shaped ZUCCa footwear: by applying Japanese draping techniques to shoes, Onozuka used heavy, high-grade leather to create boots that draped like fabric, defining the silhouette of Tokyo street style.

It is for people who care about construction, comfort, and clothes that become part of daily life.

That is why ZUCCa still feels special today. It is not a brand built on hype.

One of a kind, like every ZUCCa boot

Once a photo goes viral, copies always appear. We have seen cheap versions and fast-fashion brands try to imitate the ZUCCa boot shape. They look completely different and they never feel the same.

A buckle can be copied. The feeling cannot.

Many copies use stiff synthetic materials that feel like plastic and become uncomfortable fast. Original ZUCCa shoes are different. They are made with soft natural leather that moves with your feet. You can feel it in the weight of the hardware, the balance of the sole, and the way the leather has aged over time.

ZUCCa brown foldover knee-high boots
ZUCCa brown foldover knee-high boots. Shop the boots →

A new pair is only the beginning. The rest comes from being worn. Every step, bend, warm day, rainy street, and change of city leaves a small trace. After 15 or 20 years, the creases and color changes are not flaws — they are part of the boot’s life.

That is why we see ZUCCa boots as pieces to keep, not replace. The leather is soft enough for everyday wear, but the shape still changes the whole mood of an outfit. With simple leather care, these boots do not just get older.

They get better.

Our favorite ZUCCa Boots Overviews

ZUCCa boots styling, look 1 ZUCCa boots styling, look 2
  • 3 Buckles Slouch BootsSlouch boots with three buckle details. Super soft vintage genuine leather, many ways to wear. Adjustable three buckles/belts to make desired width. Often comes in Black or Brown. Size S/M/L.
    3 Buckles Slouch Boots, detail 1 3 Buckles Slouch Boots, detail 2
  • Iconic Archival Knee-High Boots (FW 2008)Iconic archival boots from the ZUCCa Fall/Winter 2008 runway. These boots offer limitless styling options: wear them as sleek over-the-knee boots, fold the tops over, or push them down for a heavy, effortless slouch. Often comes in Black or Brown. Size S/M/L.
    FW 2008 archival knee-high boots, styling 1 FW 2008 archival knee-high boots, styling 2
  • Suede Double Belts BootsSuede double belts boots with zipper details on the inside and wooden heels. Often comes in Dark Green / Black / Beige. Size S/M/L.

We are constantly hunting for these boots just for you! To catch the next pair, please keep an eye on our Instagram. We always share a preview there before these treasures officially hit the site. <3

Taro’s Wish ZUCCa Collection

Our curation doesn’t stop at footwear. ZUCCa’s ready-to-wear is just as distinct, defined by complex asymmetric cuts, deconstructed tailoring, and mixed-media fabrics. The signature ruched details do more than decorate — they add a sophisticated, avant-garde edge to everyday staples.

We’re constantly exploring the ZUCCa archives to highlight the singular pieces that define the label’s avant-garde legacy.

|・ω・)ノ ta-da! meet our Zucca collection

From archive gem to modern favorite

The renewed interest in ZUCCa also comes from how people discover vintage fashion now. In the last few years, ZUCCa boots have appeared more often on TikTok, Pinterest, and Xiaohongshu, usually alongside tags like archive fashion, Y2K shoes, and slouch boots. Their enduring appeal lies in a rare versatility, effortlessly pivoting between chic whimsy and dark, avant-garde sophistication.

There is a practical reason for the attention too. Japanese designer archive pieces are back in focus, especially labels connected to Issey Miyake, Comme des Garçons, Junya Watanabe, and Yohji Yamamoto. At the same time, ZUCCa boots are getting harder to find. Their signature slouch silhouette has become the definitive blueprint for the current global return to slouchy footwear, bridging the gap between rare vintage treasures and modern style.